Features

Eight layers.
One platform.

From the visitor's first audio stop to the curator's last content approval — every function a modern museum needs, thoughtfully built into a single platform.

8 categories · 33 capabilities

01

Visitor Experience

The core visit layer

5 features

  • Audio guides with dynamic routes, not just fixed tours

  • Personalized itineraries — families, time-based, interest-based

  • Indoor and outdoor navigation integrated with the map

  • Smart POIs that respond to context: 'you are near…' instead of static lists

  • Automatic multilingual support with adaptive content

02

Engagement

Beyond passive listening

4 features

  • On-site missions — 'find 5 key artifacts'

  • Contextual quizzes per room or artwork

  • Digital collectibles and badges linked to POIs

  • Real-time micro-feedback during the visit

03

Content & Storytelling

The editorial core

4 features

  • Storytelling editor for curators — basic, deep dive, and kids levels

  • Adaptive content per audience type — same artifact, different narratives

  • Narrative graph connecting artworks, not just linear lists

  • Interactive historical timelines

04

Analytics & Insights

From data to decisions

4 features

  • Visitor flow heatmaps — real movement inside the museum

  • Drop-off analysis per room and POI

  • Average dwell time per artwork and space

  • Comparison between guides — what actually works vs what doesn't

05

Monetization

Revenue beyond the ticket

4 features

  • In-app upsells — premium tours and exclusive content

  • Contextual sponsorships tied to specific POIs

  • Dynamic ticketing with experience upgrades

  • Integrated digital gift shop for post-visit conversion

06

CRM & Marketing

Know your audience

4 features

  • Visitor segmentation — tourists, schools, locals, and more

  • Automated post-visit campaigns

  • Retargeting based on visited POIs and interests

  • Email and push flows triggered by in-museum behavior

07

Museum Operations

The backend layer

4 features

  • Centralized content management with version control

  • Content approval workflows — curators to publishing

  • Team roles with granular permissions

  • Integration with ticketing and physical access systems

08

Ecosystem & Integrations

Open by design

4 features

  • APIs for third-party apps — tourism platforms, city passes, external guides

  • Integration with existing ticketing systems

  • Data export for academic and research use

  • Partnerships with schools and universities

Ready to see it
in action?