Features
Eight layers.
One platform.
From the visitor's first audio stop to the curator's last content approval — every function a modern museum needs, thoughtfully built into a single platform.
8 categories · 33 capabilities
01
Visitor Experience
The core visit layer
5 features
Audio guides with dynamic routes, not just fixed tours
Personalized itineraries — families, time-based, interest-based
Indoor and outdoor navigation integrated with the map
Smart POIs that respond to context: 'you are near…' instead of static lists
Automatic multilingual support with adaptive content
02
Engagement
Beyond passive listening
4 features
On-site missions — 'find 5 key artifacts'
Contextual quizzes per room or artwork
Digital collectibles and badges linked to POIs
Real-time micro-feedback during the visit
03
Content & Storytelling
The editorial core
4 features
Storytelling editor for curators — basic, deep dive, and kids levels
Adaptive content per audience type — same artifact, different narratives
Narrative graph connecting artworks, not just linear lists
Interactive historical timelines
04
Analytics & Insights
From data to decisions
4 features
Visitor flow heatmaps — real movement inside the museum
Drop-off analysis per room and POI
Average dwell time per artwork and space
Comparison between guides — what actually works vs what doesn't
05
Monetization
Revenue beyond the ticket
4 features
In-app upsells — premium tours and exclusive content
Contextual sponsorships tied to specific POIs
Dynamic ticketing with experience upgrades
Integrated digital gift shop for post-visit conversion
06
CRM & Marketing
Know your audience
4 features
Visitor segmentation — tourists, schools, locals, and more
Automated post-visit campaigns
Retargeting based on visited POIs and interests
Email and push flows triggered by in-museum behavior
07
Museum Operations
The backend layer
4 features
Centralized content management with version control
Content approval workflows — curators to publishing
Team roles with granular permissions
Integration with ticketing and physical access systems
08
Ecosystem & Integrations
Open by design
4 features
APIs for third-party apps — tourism platforms, city passes, external guides
Integration with existing ticketing systems
Data export for academic and research use
Partnerships with schools and universities