Journal
Ideas on museums,
storytelling, and experience.
October 5, 2026
How to write an audio guide script
Length, structure and style: how to write audio guide scripts that visitors listen to all the way through. With an example, a template and a checklist.
Read →September 15, 2026
How to create an audio guide for a museum
From goals to launch: how to plan an audio guide for your museum, choose the voice and the technology, and estimate costs and timing. A practical guide.
Read →April 3, 2026
Engagement vs. Attention: The High Cost of "Seamless" Museums
AI and augmented reality promise seamless museums. But friction is part of discovery: technology should amplify the collection, not replace it.
Read →March 12, 2026
The Museums Engagement Gap
A new report shows many museums are falling behind visitor expectations. The issue isn't technology: it's how the visitor experience is designed.
Read →February 11, 2026
The Device Problem: Why Museums Are Abandoning Traditional Audio Guides
Charging, cleaning, queues at the desk: rental audio guide devices cost more than they seem. Why museums are moving to guides on visitors' own phones.
Read →
Newsletter
Stay close to the
future of museums.
Essays, observations, and research on storytelling, experience design, and the digital evolution of cultural institutions. No noise.